WOLF SPYDER

Snow Suit Collection

Defining a new perspective of snow wear in an under developed industry.

Programs | CLO, Keyshot, Gravity Sketch

“We aim to fuel your daily adventure through innovation, precision design and high quality gear.”

Mission Statement

Spyder has the determination to give the highest quality of innovative products for everyone to have the best quality experience with their snow related activities.

Vision

“Our vision is to make the enjoyment of the outdoors accessible to everyone.”

There is an effort to make their products enjoyed by a wide scope of audiences to share the company’s love for the industry.

Shared experiences and connection with their consumers is of the highest priority to the company of Spyder. Their intention is to have their buyer enjoy their products to the highest degree to help them understand the beauty and passion behind their work.

“We are Team Spyder. Dedicated to the pursuit of adventure with the aim of meeting each day head on to maximize its full potential.”

Core Ideology

STALE MARKET OF SNOWSUITS

A lack of self expression and lifestyle options

The increasing popularity of snow bikes and snowmobiles has people looking for suits that blend practicality and functionality.

However, current snow gear often prioritizes utility over aesthetics, leaving an empty hole for commuters who want functional, stylish, and versatile apparel that better resonates with their lifestyle.

COMPETITOR ANALYSIS

Spyder has a great diversity of products that range from lifestyle to hard-core action sports apparel. There is a strong focus on functionality and accessibility that appeals to a large range of consumers.

Positioning Matrix

INCREASED POPULARITY OF SNOWMOBILES/BIKES

Snowsuits not for actions sport

With the increased accessibility of motorized snow vehicles, the range of uses is greatly expanded. The more casual consumers will want products that will help them be more self-expressive and stylish, divergent from the neon colors and stark rugged designs of the current market.

RISING TRENDS

Snow Vehicles are becoming more and more accessible increasing the popularity of motorized snow traversal.

Affordable Snow Traversal

SENARIO

There are major advancements in the soccer footwear industry with a strong focus on control and speed on the field.

Daily Snow Commute

The conditions of the road are unpredictable and give riders a risk of a high impact injury on hard ground or ice.

Roadside Impact

One of the major risks of death is being crushed by the snowmobile. It is incredibly heavy and dangerous so flexibility to move out of the way is important.

Smothered by Vehicle

High Speed Crashed

Although the design is for commuters, that may not stop high octane users from performing dangerous stunts as a hobby along with their commute.

Problems With Active Feminine Snow Apparel

Oversaturation of Pink, Lack of Feminine Snowsuit Apparel

Women’s snow suits are saturated with incredibly bright colors that are fit themes of high impact action sports, but they lack diversity outside of a few primary colors. They do not have a styles that are meant for more casual wearers.

NEW DIRECTION

SNOW DWELLING SPIDER

Taking the brand literally, the wolf spider represents dexterity and versatility to adapt to its environment including that of cold temperates. It expresses striking black sleeves and a warm soft brown tone at close up, personifying mother nature’s beauty.

Wolf Spider

Fashionable

Expressive

Comfortable

Versatile

Functional

TECHNICAL INSPIRATION

Beauty in Versatility

The snowsuit should be a basis of protection and still have the lightweight feel to maneuver on the snow vehicle of the user’s choosing.

Integrated Padding

Adaptable Wear

Fitted Airholes

Sun Protection

Attachment system

Zipper Pocket

PADDED UPPER

Impact Resistant

Every point of common impact, pointed extremities, are covered to provide maximum protection.

Integrated padding for a common point padding

Chest Padding

Dual Internal Zipper

PADDED PANTS

Technical Assurance

The unique cleats allow for more lateral movement that cannot be found in more cylindrical shapes.

Nylon Insulated Collar

Upper Seal Attachment System

BALACLAVA

Active Head Gear

Integrated translucent visor to protect from the bright sun, with double-layered cover system to keep the user warm and comfortable.

SKY SPYDER

Taking inspiration from the surrounding environment, this colorway expresses beauty through color and contrasting blockings.

SPYDER CLASSIC

The original logo utilizes red and black for a very sleek and dynamic look. The suit gives a more edgy look with the dark black and rich colored red which caters towards a more serious user.