YETI's mission is to “ensure that each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes our customers.”
IN PROGRESS
DESIGN LANGUAGE
Design Language
Yeti produces many products with boxy figures and smooth curves. It often invokes a sense of sturdiness with the rigid but graceful forms.
SNOWBOARDING WITH PHONES
Situation
When snowboarding, it is very difficult to use phones with thick gloves and melted snow on the phone.
24-Hour Clock Indicator with an internal minute hand indicating time with a secondary pointer.
