Hi, I’m Nicholas Choi. Growing up, I always felt a deep connection to the environment, the ocean, the mountains, the outdoors. I craved a similar depth of connection to people and found that through design.

Today, as an Industrial Designer, I create objects and experiences that foster connection with people. My focus is purposeful; understanding why something exists, who it serves, and whether it truly delivers meaningful value. Rather than simply creating new forms, I strive to identify what actually matters, looking closely for faults, inefficiencies and missed opportunities.

Through careful observation and critical thinking, I transform overlooked problems into opportunities for connection and clarity, design for the people.